Actor Abhay Deol launches 3 Linen Club Exclusive brand outlets in Nagpur

LINEN CLUB”– The premium linen fabric brand from the Aditya Birla Group, launched three stores in NagpuratCivil Lines, Central Avenue & Central Bazar this month. A pioneer in the industry, Linen Club, is today India’s largest linen fabric brand and is synonymous with the finest quality linen, Commenting on the launch, Mr. Thomas Varghese, Business Head, Textiles, said, “We are delighted to have a new address in Nagpur with the launch of 3 exclusive brand outlets in the city. Linen being a natural and breathable fabric is most suited for Nagpur’s climate. Its distinctive look and comfort set linen apart from any other contemporary fabric. This store

Actor Abhay Deol launches 3 Linen Club Exclusive brand outlets in Nagpur

Actor Abhay Deol launches 3 Linen Club Exclusive brand outlets in Nagpur

would be our 143rd store pan India. With these premium stores, our goal is to create a rich consumer experience and ensure that linen lovers in Nagpur experience the largest variety of linen fabrics& products in an intimate environment, ”Mr. Satyaki Ghosh, CEO Domestic Textiles, added, “We have been watching the evolution of Nagpur as a major fashion hub and are absolutely positive that the style connoisseurs of the city will welcome the finest European Linen fabrics in the world. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.With our specialization in linen, we are hopeful for a great response in Nagpur,”The latest linen attraction in Nagpur is an exclusive showroom, spanning around 1340 Sq.Ft. and brings to consumers an entirely different way of showcasing the most natural fabric on earth.According to Mr. Jasvinder Kataria, Head, Linen Fabric division “The unique floor plan

Actor Abhay Deol launches 3 Linen Club Exclusive brand outlets in Nagpur

Actor Abhay Deol launches 3 Linen Club Exclusive brand outlets in Nagpur

and presentation create an experience unique to retail in general, and specifically to Linen Club. Within the space, a large studio-like table provides ample display and selling space surrounded by imagery for the consumer to select samples of style and fabrication details, cuffs, collars, etc. to help inspire the consumer as to both the simplicity of the fabric and the potential personalization and unique style of the garment outcome while making their choices,”The brand offerings include a wide range of pure linen and exotic linen blends, printed and embroidered linen fabrics for both men and women.To add to its extensive fabric offerings, ready to wear shirts and trousers, accessories such as stoles, laptop bags, handkerchiefs also available, Mr. Abhay Deol, popular Bollywood actor and fashion icon who inaugurated the Linen Club showroom, remarked, “I love wearing linen, since it’s both comfortable and stylish fabric, it’s great for our weather. I am truly glad to associate with the classy brand offering – The Linen Club. The really good thing about linen is that it is anti-bacterial and eco-friendly too

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