Over the last two years, the campaign has created awareness on road safety and has sensitized people to never drink and drive. In the second year, the campaign further focused on creating awareness on the ‘Good Samaritan guidelines’. Through its social initiative, the campaign has educated citizens to make roads safer by reducing the number of ‘preventable accidents’ and encouraging them to demonstrate more responsibility when behind the wheels. While a lack of awareness, bad road designs, poor maintenance of roads have been identified as problems, a majority of the accidents are a result of drunken driving.
Speaking at the event, Karisma Kapoor said, “I strongly support the initiative by USL-Diageo and NDTVand believe that road safety measures needs to be taken more seriously. As socially responsible citizens it is upto us to celebrate responsibly and to never drink and drive.” Speaking about the initiative, Mr. K V L Narayan Rao, Group CEO & Executive Vice Chairperson, NDTVsaid, “Drinking and Driving has become one of the largest problems on the face of road safety. We hope to get more people to pledge to Never Drink and Drive, so that we can build a better community for your children to live in.”
Abanti Sankaranarayanan, Chief Strategy and Corporate Affairs Officer, USL said, “At USL, we strongly believe that alcohol when consumed in moderation and responsibly, can be a part of a normal lifestyle. We also recognize that excessive and harmful consumption of alcohol can lead to problems for individuals and society. Research shows
drink driving is a major concern in India, which led us to launch the Road to Safety initiative. In the last three years, through strategic partnerships with not-for-profit organizations, governments, media and civil society, this program has created significant awareness of the problem and its potential solutions. We are committed to play our role to reduce drink driving and the harmful consumption of alcohol.” The initiative managed to reach out to some of the country’s leading experts, policy makers, and NGOs to highlight local issues, etc. and the teamalso presented a 7-point road safety agenda to the government. The agenda covered a lot of aspects ranging from the laws that need amendment to the traffic police force that needs training.